If there is one thing we’re passionate about at Who What Wear UK, it’s smart, considered shopping. And whilst we always pride ourselves on buying less and buying better with a view that every item we purchase, whatever the price, should be seen as an investment in our wardrobes, it’s a fact that there will always be room for improvement. One area of fashion that can still be intimidating for some—yes, even editors—is the world of pre-loved clothing.

In 2024, it’s never been easier to shop pre-loved. With the boom of Vinted, Depop, Vestiaire Collective and eBay, to name but a few, it’s safe to say that the world is well and truly opening its eyes to the importance—and joy—of slowing down the fashion cycle. Many well-established brands and e-tailers are also introducing pre-loved edits into their mix. It’s all fantastic progress, but it also means that finding the perfect pre-loved piece can be overwhelming. Where do you begin when it comes to searching for an item? What materials are a big no-no? How do you work out if an item is authentic? Is that price really worth it? And don’t even get me started on how to sell pre-loved fashion.